A custom website you own outright, built to be found.
Outpace builds custom-coded websites on Next.js, the same framework behind Netflix and TikTok. No templates, no page builders, no monthly rent on a website builder. You own the GitHub repository and the Vercel account from day one, and the site is built from the start to be found in Google and inside AI answers. This is the AI-directed system at its most visible: a senior operator scopes the build, then directs a system of AI agents through design, development, and copy, so a build that would take a traditional agency months moves in days. VWSH, an eight-attorney injury firm, is the clearest example. Their old site was a Framer template scoring 42 out of 100 on SEO. One 74-minute discovery call later, Outpace shipped a custom Next.js MVP in three days, complete with Vera, an AI intake assistant trained on the firm. Not every build needs that much AI, though. FitMama Megan, a prenatal and postpartum trainer, needed a full rebrand and a rebuild with deliberately no AI anywhere, because her clients want her, not a bot. The right stack is sometimes the smaller one, and knowing which is which is part of what you are paying for.
Small businesses on a Wix, Squarespace, or Webflow template that has hit its ceiling, the way VWSH’s old Framer site was capping the firm at a 42 out of 100 SEO score
Owners who want to own their code and data outright, not rent a platform, with the GitHub repo and Vercel account in their name from day one
Service businesses that need the site wired to intake, booking, or a CRM, not a stack of static pages sitting apart from the rest of the business
Brands where the site itself is the pitch and needs a real design voice, like FitMama Megan’s full rebrand, where the right answer was a stronger brand, not more automation
- A bespoke site coded on Next.js, not a theme or a page builder
- The GitHub repo and Vercel account in your name from day one, zero lock-in
- Fast load times and clean structured data so AI engines like ChatGPT and Perplexity can parse and cite you
- Copy written for your business, not borrowed boilerplate or generic AI filler
- A build timeline measured in days: VWSH went from a 74-minute discovery call to a live MVP in three days
- The judgment to know when AI belongs in the build and when it does not, the way FitMama Megan’s rebuild deliberately left it out
- Deployed live on your own accounts and handed over clean, documented well enough for another developer to pick up
Should I hire a freelancer or an agency to build my website?
A freelancer is one person with one skill set and one point of failure. A traditional agency is a room of overhead. Outpace is a third option: a system of AI agents directed by a senior operator, so you get design, development, and copy in one place, fast, without hiring a committee or betting on a single contractor.
Is Wix or Squarespace good enough, or should I get a custom-coded site?
Wix and Squarespace are fine until they are not: slow load times, a template thousands of others use, and a ceiling you eventually hit. A custom-coded site from Outpace is faster, unique to your business, structured to be cited by AI engines, and fully owned by you rather than rented month to month.
Which is cheaper long term, a template site or a custom-built one?
A template feels cheaper month one, then charges rent forever and caps what you can do. A custom Outpace build is a larger one-time investment, or a flat monthly plan, that you own. Over a few years the owned site is usually cheaper and always more capable, because you never pay to escape a platform later.
How much does it cost to hire an agency to build a website plus automations?
With Outpace, custom websites start at $2,800 one-time or from $350 a month with nothing upfront. Adding AI agents, chatbots, or CRM automation is priced per project on top. You pay only for what you add, and there is no retainer minimum hiding in the contract.
Do I actually own the website and the code?
Yes. Outpace builds on your own GitHub repository and Vercel account and hands both over clean at the end, with zero lock-in. The domain, the code, and the data are yours. If you ever part ways with Outpace, the site keeps running and any developer can pick it up.
Can you show an example of a custom website Outpace has built?
Yes. VWSH, an eight-attorney injury firm, arrived on a Framer template scoring 42 out of 100 on SEO. Outpace rebuilt it as a custom Next.js site with Vera, an AI intake assistant, shipping an MVP in three days after one 74-minute discovery call. FitMama Megan needed the opposite: a full rebrand built with deliberately no AI at all.
The 2-Day Sprint
See your new homepage rebuilt as a live site in 48 hours, before you pay for the full build, the same pace that took VWSH from discovery call to live MVP in three days.
Learn more →Thirty minutes is enough to scope this and give you a number. No proposal deck, no discovery invoice.